Privacy Policy

This is an informational English translation of the Datenschutzerklärung. The German version at /data-security is the legally binding document. In case of any discrepancy between the two language versions, the German version prevails.


General information


The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy set out below.





Data collection on this website


Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Notice regarding the controller" in this privacy policy.



How do we collect your data?

Some of your data is collected when you provide it to us. This could, for example, be data you enter into a contact form.


Other data is collected automatically or with your consent by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.



What do we use your data for?

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyze how visitors use the site.



What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke that consent at any time for the future. In addition, you have the right to request the restriction of the processing of your personal data in certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this or other questions on the subject of data protection.



Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.

Detailed information about these analytics programs can be found in this privacy policy below.





Hosting


We host the content of our website with the following provider:



External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the host(s). This may include, in particular, IP addresses, contact requests, metadata and communications data, contract data, contact details, names, website access data and other data generated through a website.


External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR (DSGVO)) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) DSGVO). Where the relevant consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) DSGVO and § 25(1) TDDDG (the German cookie law, formerly TTDSG), insofar as the consent covers the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent may be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfill their service obligations and will follow our instructions with respect to this data.


We use the following host(s): Vercel Inc., 340 S Lemon Ave #4133, Walnut, CA 91789, USA. For DNS queries, Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA is additionally used. Both providers are certified under the EU-U.S. Data Privacy Framework; supplementary standard contractual clauses have been concluded pursuant to Art. 46(2)(c) DSGVO.



Data processing agreement

We have concluded a data processing agreement (Auftragsverarbeitungsvertrag, AVV) for the use of the above-mentioned service. This is a contract required by data protection law that ensures the processor only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR (DSGVO).





General information and mandatory disclosures



Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.


When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. The present

privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission on the internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.



Notice regarding the controller / responsible entity

The controller responsible for data processing on this website is:

The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).



Storage duration

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you submit a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for retaining your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place after those reasons no longer apply.



General notes on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) DSGVO or Art. 9(2)(a) DSGVO, where special categories of data pursuant to Art. 9(1) DSGVO are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49(1)(a) DSGVO. If you have consented to the storage of cookies or to access to information on your terminal device (e.g. via device fingerprinting), data processing additionally takes place on the basis of § 25(1) TDDDG. Consent may be revoked at any time. Where your data is required to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6(1)(b) DSGVO. Furthermore, we process your data where this is necessary to fulfill a legal obligation on the basis of Art. 6(1)(c) DSGVO. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) DSGVO. Information about the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.



Recipients of personal data

As part of our business activities, we work with various external parties. In some cases, this requires the transfer of personal data to those external parties. We only share personal data with external parties where this is required for the performance of a contract, where we are legally obliged to do so (e.g. disclosure of data to tax authorities), where we have a legitimate interest in the disclosure pursuant to Art. 6(1)(f) DSGVO, or where another legal basis permits the transfer of data. When using processors, we only transfer personal data of our customers on the basis of a valid data processing agreement. In the event of joint processing, a joint processing agreement is concluded.



Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You may revoke any consent you have already given at any time. The lawfulness of data processing carried out before the revocation remains unaffected.



Right to object to data collection in special cases and to direct marketing (Art. 21 DSGVO)

Where data processing is carried out on the basis of Art. 6(1)(e) or (f) DSGVO, you have the right at any time, on grounds relating to your particular situation, to object to the processing of your personal data; this also applies to profiling based on those provisions. The respective legal basis on which processing relies can be found in this privacy policy. If you lodge an objection, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims (objection pursuant to Art. 21(1) DSGVO).


Where your personal data is processed for the purposes of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Art. 21(2) DSGVO).



Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR (DSGVO), data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.



Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of data to another controller, this will only be done to the extent that it is technically feasible.



Right of access, rectification and deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of data processing, and, where applicable, the right to rectify or delete this data. For this and any other questions on the subject of personal data, you may contact us at any time.



Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time for this purpose. The right to restrict processing exists in the following cases:




SSL / TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of the browser changes from "http://" to "https://" and by the lock icon in your browser bar.


If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.




Data collection on this website



Cookies

Our websites use so-called "cookies". Cookies are small data packages that do not cause any harm to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your terminal device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your terminal device until you delete them yourself or they are automatically deleted by your web browser.


Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g. cookies for the processing of payment services).


Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.


Cookies that are required to carry out the electronic communications process, to provide certain functions that you have requested (e.g. the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. Where consent to the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of that consent (Art. 6(1)(a) DSGVO and § 25(1) TDDDG); consent may be revoked at any time.


You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.


You can find out which cookies and services are used on this website in this privacy policy.


This website does not use any non-essential cookies and no tracking that would require consent. The analytics service in use (Vercel Web Analytics) works cookielessly and without any persistent identifier.



Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:


Browser type and browser version; operating system used; referrer URL; hostname of the accessing computer; time of the server request; IP address

This data is not merged with other data sources.


This data is collected on the basis of Art. 6(1)(f) DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website — for this purpose, server log files must be recorded.



Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.


This data is processed on the basis of Art. 6(1)(b) DSGVO, insofar as your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6(1)(f) DSGVO) or on your consent (Art. 6(1)(a) DSGVO) where this has been requested; consent may be revoked at any time.


The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been fully processed). Mandatory statutory provisions — in particular statutory retention periods — remain unaffected.



Inquiry by email, telephone or fax

If you contact us, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.


This data is processed on the basis of Art. 6(1)(b) DSGVO, insofar as your inquiry is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of the inquiries addressed to us (Art. 6(1)(f) DSGVO) or on your consent (Art. 6(1)(a) DSGVO) where this has been requested; consent may be revoked at any time.


The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions — in particular statutory retention periods — remain unaffected.



Newsletter

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected or collected only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.


The processing of the data entered into the newsletter subscription form takes place exclusively on the basis of your consent (Art. 6(1)(a) DSGVO). You may revoke the consent you have given to the storage of data, the email address and its use for sending the newsletter at any time, e.g. via the "unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.


The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe or after the purpose for which it was stored no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6(1)(f) DSGVO.


Data stored by us for other purposes remains unaffected.


After your removal from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blocklist, if this is necessary to prevent future mailings. The data from the blocklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) DSGVO). Storage in the blocklist is not limited in time.


You may object to the storage if your interests outweigh our legitimate interest.





Plugins and tools


Google Fonts (local hosting)

This website uses fonts from the Noto Sans SC and Poppins families, which originally come from Google Fonts. However, the font files are downloaded at build time and then served exclusively locally from this website's server (Vercel). When you visit the website, no connection to Google's servers is therefore made at any point; no data (in particular no IP address) is transmitted to Google. Consent pursuant to § 25(1) TDDDG or Art. 6(1)(a) DSGVO is not required for this local provision. The legal basis for the use of the fonts is our legitimate interest in a consistent presentation of content (Art. 6(1)(f) DSGVO).


Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de





Our own services


Vercel Web Analytics

This website uses Vercel Web Analytics, a cookieless web analytics service provided by Vercel Inc., 440 N Barranca Ave #4133, Covina, CA 91723, USA. Measurement takes place without cookies and without any persistent identifier. Vercel derives a daily rotating hash from your IP address and user agent that cannot be linked across days and cannot be combined with data from other websites. The data recorded covers page views, referrer (at the domain level), rough geographic origin (country), device type and browser class.

The legal basis is our legitimate interest in an aggregated, anonymised usage analysis of our own website (Art. 6(1)(f) DSGVO). Consent under § 25(1) TDDDG is not required, as no information is stored on or read from your terminal device. The transfer of personal data to the USA is secured by Vercel's certification under the EU-U.S. Data Privacy Framework (Art. 45 DSGVO) and, additionally, by standard contractual clauses (Art. 46(2)(c) DSGVO). A data processing agreement pursuant to Art. 28 DSGVO has been concluded.

Cloudinary (image CDN)

Illustrations, photographs and other image content are delivered via the content delivery network of Cloudinary Ltd., 3400 Central Expressway, Suite 110, Santa Clara, CA 95051, USA. When images are retrieved, your IP address is transmitted to Cloudinary in order to deliver the content to your device.

The legal basis is our legitimate interest in the fast and reliable provision of website content (Art. 6(1)(f) DSGVO). The transfer to the USA is secured by standard contractual clauses (Art. 46(2)(c) DSGVO). A data processing agreement pursuant to Art. 28 DSGVO has been concluded. The data is only processed for the delivery of images and is not stored for a longer period.

Resend (contact form delivery)

Messages submitted via our contact form are sent via the transactional email service of Resend, Inc., 2261 Market Street, San Francisco, CA 94114, USA. The data entered in the form (name, email address, company if applicable, message) is transmitted to Resend for the purpose of transporting the email to our mailbox.

The legal basis is the processing of your inquiry and the execution of pre-contractual measures (Art. 6(1)(b) DSGVO) as well as our legitimate interest in efficient delivery (Art. 6(1)(f) DSGVO). The transfer to the USA is secured by Resend's certification under the EU-U.S. Data Privacy Framework (Art. 45 DSGVO) and, additionally, by standard contractual clauses (Art. 46(2)(c) DSGVO). A data processing agreement pursuant to Art. 28 DSGVO has been concluded.

The data you enter in the contact form will be stored by us after your inquiry has been processed and deleted at the latest 12 months after your last contact, provided that no statutory retention periods (in particular § 257 HGB, § 147 AO) prevent deletion.

Brevo (newsletter and blog subscriptions)

For the dispatch of our newsletter and for the distribution of our Insights blog posts, we use the service of Brevo SAS (formerly Sendinblue), 106 Boulevard Haussmann, 75008 Paris, France. When you subscribe to the newsletter or to our blog posts, your email address and any other voluntarily provided data are transmitted to Brevo and stored there in a distribution list.

The legal basis is exclusively your consent (Art. 6(1)(a) DSGVO, § 25(1) TDDDG). Brevo processes the data within the European Union. A data processing agreement pursuant to Art. 28 DSGVO has been concluded. You may revoke your consent at any time, for example via the unsubscribe link in any message; your data will then be deleted from the distribution list without delay. To prevent unwanted future mailings, we may store your email address in an internal blocklist (Art. 6(1)(f) DSGVO).

Storage duration at a glance

Unless a different period is stated in the sections above, the following storage durations apply:

Data processing agreements

A data processing agreement (Auftragsverarbeitungsvertrag, AVV) pursuant to Art. 28 DSGVO has been concluded with each of the external providers mentioned above. This is a contract required by data protection law that ensures the processors only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR (DSGVO).

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